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AGI SMSF Video

Client Taboo, AIA

ROLE Art Direction and Visual Design, Concept Development

The main challenge in creating this video was to present detailed and technical information as an animation that was visually engaging, entertaining, and non-literal. Taboo provided a script and loose concept for using cars as a metaphor to show the variety of benefits available from their SMSF master plan. We then refined this concept to create visuals that would match each line of the voice over, after which we developed a visual style to use for the illustrated city and vehicles used to convey the message.

Animation by Shane Northey.

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