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Big Freeze at the G

Client Melbourne Football Club

ROLE Visual Design, Animation, Editing

A video was produced for AFL club Melbourne Demons to promote the fundraising event Big Freeze at the G and highlight it’s success. The video combined video footage with animated infographics to provide information on MND (motor neurone disease), how the disease has affected ex-footballer and coach Neale Daniher, how the event Big Freeze at the G came about, and the unprecedented success of the event.

The video was over 4 minutes long and this is a shorter edit of this video comprising mainly of the animated elements.