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AFL Stadium and LED Signage Animation

Client AFL Media

ROLE Animation

In the second year since installing LED signage at the MCG and Etihad Stadiums in Melbourne Australia, a new series of animations were created for AFL Media and their clubs and sponsors. In 2016 we expanded the number of AFL clubs we created animations for to include 6 in total – Essendon, Carlton, Western Bulldogs, Geelong, St Kilda, and Sydney. In addition animations were created for several special rounds and events over two seasons including Dreamtime at the G (Indigenous Round), 2015 Grand Final and Anzac Day, as well as several sponsors including McDonalds, Tissot, and Virgin Australia to name a few.

Carlton also introduced a new mascot ‘Navy Nina’ in the 2016 season, and helped develop her from concept sketches to an animated 3D model. The existing mascot ‘Captain Carlton’ was also rebuilt in 3D and animations then created for use on the stadium big screen.

Designs by AFL Media. Animations by Chris and Shane Northey.