Santander Home Purchase Pit Crew
Client Teamspirit, Santander (formally Abbey)
ROLE Motion Graphics, Compositing/Post Production, Co-Director, Creative Development
Winner of bronze award for 2010 UK money marketing Best online advertisement.
As a major sponsor of F1 racing team McLaren, Santander (formally Abbey) required online advertisements that featured this sponsorship. McLaren pit crew members were used as a device to display the message, and the footage was subsequently keyed and composited with animated titles. Rich Flash video banners were then developed.